Ravi (Allu Arjun) is a pakka Julayi. He is a happy go-lucky person. At a point in his life,
he comes across Madhu (Illeana) who is a hi-tech engineer. He falls in love with illeana.
After few incidents, Madhu also falls in love with Ravi. In a parallel thread, a gang of people search for Ravi and try to kill him.